MNS & Coca-Cola Water Vision Programme
Coca-Cola Malaysia partnered Malaysian Nature Society (MNS) to develop the “Water Vision” programme. The programme aims to inculcate a sense of water conservation amongst youth. The “Water Vision” program reaches out to students through the Malaysian Nature Society’s Kelab Pencinta Alam in schools throughout Malaysia in collaboration with the Ministry of Education. After 10 years, the programme is successful with a number of activities such as the annual Water Vision Contest, Water Vision Students’ Conference and Water Vision Winners’ Camp.
Water Vision 2017
This year’s programme takes a new twist on water stewardship by focusing on changing mindsets to instill recycling behavior as data has shown that the actions of our throwaway society have resulted in millions of tons of waste ending up in our oceans every year, harming aquatic life and littering beaches.
“The versatility of plastic and its low cost has made plastic products a big part of our lives, resulting in it becoming an environmental issue that we all need to address together as citizens of the world. Plastic pollution is avoidable if we move away from a throwaway society where containers, shopping bags and straws are used once and discarded indiscriminately. Recycling is one way of reducing it,” said MNS Executive Director, I.S. Shanmugaraj.
To instill this mindset and lifestyle change, MNS is encouraging secondary school students to set up their own recycling centres in their schools or local community, while emphasizing the importance of recycling plastic materials to reduce it from ending up in our waterways and oceans.
The programme also aims to go deeper by educating students on the different types of plastic that can be recycled, how to sort them accordingly and clean them before selling them to the local recycling company for a small amount for their efforts.
Open to schools with the society’s Kelab Pencinta Alam, this year’s “Water Vision” initiative is to be led by teams of four students with an advisory teacher that will need to engage the student body and local community to join in this recycling effort.
The entire project is to be presented in an 8-minute video to be submitted to MNS by 12th January 2018. However, to register its participation, schools need to submit the Entry Confirmation Form by 15th November 2017.
The winning school will receive a rainwater harvesting system that reduces expenditure as it can use a free source of water for many purposes in the school while the recycling team from the top three schools will get a 3D2N nature camp experience at FRIM, Kepong organized by MNS.
“It is an unfortunate fact that packaging can end up as marine debris due to improper disposal. As one of Malaysia’s leading beverage companies, we are committed to ensuring that our products come in 100 percent recyclable packaging and we are working with community organisations and supporting initiatives that facilitate proper package disposal and helping change behaviour to prevent littering and encourage recycling,” said Belinda Ford, Public Affairs and Communications Director for Malaysia-Singapore-Brunei Region, The Coca-Cola Company.
Water Vision Program is a partnership between Malaysian Nature Society and Coca-Cola Malaysia.
This Program is fully funded by The Coca-Cola Foundation and fully supported by Ministry of Education Malaysia.